Nigel Peterson

Personas

Nigel Peterson

Business owner for 11 years, ex designer

Nigel had grown his business through acquisition and referrals and 85% of the existing database was poorly serviced.  Nigel’s teams were fearful of change and did not respond well to sales targets or financial incentives.  Nigel needed to get his turnover from 3.4 Million to 3.8 in 8 months which he achieved.

TOOLS NIGEL USED

DIAMOND PACKAGE
Full toolbox 2 days a week off site, 1 in house.

STILL OUTSOURCED

PR only

Sandra Hulle

Business owner 4 years, manufacturer.

Sandra started out on her own in her kitchen with a laptop. 4 years on she has a good database and needs to employ more staff but is finding it hard to let go of her control over every aspect of the business day to day.  She needs to develop a growth plan with manageable areas for her to handover to well chosen, talented new staff (which she also need to source), in order to grow and remain profitable.

TOOLS NIGEL USED

ADHOC & SAPPHIRE PACKAGE
Talent sourcing, growth management, performance coaching, goal setting, KPI management, staff management & team building

STILL OUTSOURCED

None

Alexander Cambridge

Business owner 30 years, drainage specialist.

Alexander is looking for an exit strategy after many years as a successful business owner.  He has a team of 27 staff and wants to set the business up structurally so that when he sells the business is self-sufficient.  Alexander wants to ensure his business is worth as much as possible by his exit date but wants ‘his baby’ to be in safe hands too so needs help finding the right candidate.

TOOLS NIGEL USED

DIAMOND PACKAGE
Overall structure overhaul, milestones and goal setting, growth management, Performance coaching (for his teams), CRM implementation, exit strategy building, PLC/NPD, KPIs, skill set matching and marketing communication strategy

STILL OUTSOURCED

None

Rhys Hughes

Business owner 7.5 years, sales specialist and Director.

Rhys has always seen sales and marketing as two separate areas of the business and refused to believe that they really need to work together.  He believed sales drive marketing not the other way round.  Rhys realised that his view was wrong and was spending £8,200 a month on marketing with external agencies.  Rhys needed to have more control over this spend and more importantly, what he was getting in return financially.

TOOLS NIGEL USED

RUBY PACKAGE
All marketing strategy and communication tactics, digital marketing strategy and implementation, new business hunts and lead generation mapping, ROI management

STILL OUTSOURCED

None
Gemma

I am Gemma Angharad

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