Personas

To give you an idea of exactly what is available to you, take a look at my personas below. This will show you some normal business pain points along with the packages and additional solutions selected from my business offering.

Nigel Peterson

Nigel Peterson

Business owner for 11 years, ex designer

Nigel had grown his business through acquisition and referrals and 85% of the existing database was poorly serviced.  Nigel’s teams were fearful of change and did not respond well to sales targets or financial incentives.  Nigel needed to get his turnover from 3.4 Million to 3.8 in 8 months which he achieved.

TOOLS NIGEL USED

DIAMOND PACKAGE
Full toolbox 2 days a week off site, 1 in house.

STILL OUTSOURCED

PR only
Sandra

Sandra Hulley

Business owner 4 years, manufacturer.

Sandra started out on her own in her kitchen with a laptop. 4 years on she has a good database and needs to employ more staff but is finding it hard to let go of her control over every aspect of the business day to day.  She needs to develop a growth plan with manageable areas for her to handover to well chosen, talented new staff (which she also need to source), in order to grow and remain profitable.

TOOLS SANDRA USED

ADHOC & SAPPHIRE PACKAGE
Talent sourcing, growth management, performance coaching, goal setting, KPI management, staff management & team building.

STILL OUTSOURCED

None
Alexander

Alexander Cambridge

Business owner 30 years, drainage specialist.

Alexander is looking for an exit strategy after many years as a successful business owner.  He has a team of 27 staff and wants to set the business up structurally so that when he sells the business is self-sufficient.  Alexander wants to ensure his business is worth as much as possible by his exit date but wants ‘his baby’ to be in safe hands too so needs help finding the right candidate.

TOOLS ALEXANDER USED

DIAMOND PACKAGE
Overall structure overhaul, milestones and goal setting, growth management, Performance coaching (for his teams), CRM implementation, exit strategy building, PLC/NPD, KPIs, skill set matching and marketing communication strategy.

STILL OUTSOURCED

None
Rhys

Rhys Hughes

Business owner 7.5 years, sales specialist and Director.

Rhys has always seen sales and marketing as two separate areas of the business and refused to believe that they really need to work together.  He believed sales drive marketing not the other way round.  Rhys realised that his view was wrong and was spending £8,200 a month on marketing with external agencies.  Rhys needed to have more control over this spend and more importantly, what he was getting in return financially.

TOOLS RHYS USED

ADHOC + RUBY PACKAGE
All marketing strategy and communication tactics, digital marketing strategy and implementation, new business hunts and lead generation mapping, ROI management.

STILL OUTSOURCED

None

Latest Articles

Why working with a highly qualified marketing strategist is the answer during the virus outbreak

When times become difficult, your external business support systems are challenged. There is pressure from every angle and you need good foundations to be able to weather the storm. There is no point using more junior staff for systems such as your marketing if those people are not equipped to create the resilience that you...
Read More

HOW TO MARKET YOUR BUSINESS DURING THIS VIRUS OUTBREAK

So for some it’s already panic stations for others you aren’t quite there yet but looks like we need to GET READY because of the virus outbreak. My job here is to show you how to have business resilience during the next 6-12 months and create a super strong toolbox for getting back up after...
Read More

Brakes, Helicopters and Binoculars

You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful. The sales ‘high’. If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there...
Read More
Gemma

I am Gemma Angharad

07568387081 performance@gemmaangharad.com