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Audiology – Patient Research
Patient research update from the last 3 months. My research with UK & Ireland patients this quarter suggests that post covid, hearing aid patients now have even more specific goals and expectations. Here are my key findings below, ranked by them in order of importance. You know all this inside out but it’s interesting to […]

4 Ways to Uplift Your Marketing
There’s nothing mysterious about the role marketing plays in business. It’s not enough to open a storefront or get a website and wait for people to come. You need to create a voice and make it persuasive enough to influence customer decision-making. That is what marketing is for, and your business can’t be successful without […]

The Biggest Misunderstandings in Marketing
Between buzzwords and trending gimmicks, marketing is often misunderstood. There are too many misconceptions floating around about what it is and what it can achieve. Marketing is so much more than just advertising and promoting products. Effective marketing involves deeply understanding your target audience and creating a strategy that resonates with them on a personal […]

Watch the Magic Happen – Benefits of a Decisive Marketing Approach
Every good business strategy must include marketing. When securing your company’s success, a decisive marketing strategy can make all the difference in today’s cutthroat marketplace. Making informed, data-driven decisions to target your ideal consumer and boost your return on investment are critical components of a powerful marketing strategy. Advantages of a Decisive Marketing Approach […]

Tough and Transparent – Standing Behind Difficult Business Choices
Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]
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