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Audiology – Patient Research
Audiology – Patient Research

Audiology – Patient Research

Patient research update from the last 3 months. My research with UK & Ireland patients this quarter suggests that post covid, hearing aid patients now have even more specific goals and expectations. Here are my key findings below, ranked by them in order of importance.  You know all this inside out but it’s interesting to […]
Date: Monday October 2, 2023
4 Ways to Uplift Your Marketing
4 Ways to Uplift Your Marketing

4 Ways to Uplift Your Marketing

There’s nothing mysterious about the role marketing plays in business. It’s not enough to open a storefront or get a website and wait for people to come. You need to create a voice and make it persuasive enough to influence customer decision-making. That is what marketing is for, and your business can’t be successful without […]
Date: Monday August 21, 2023

Read my latest article in Startups magazine here #startupbusiness #marketingsuccess #marketingconsulting   READ THE ARTICLE HERE
Date: Tuesday June 6, 2023
The Biggest Misunderstandings in Marketing
The Biggest Misunderstandings in Marketing

The Biggest Misunderstandings in Marketing

Between buzzwords and trending gimmicks, marketing is often misunderstood. There are too many misconceptions floating around about what it is and what it can achieve. Marketing is so much more than just advertising and promoting products. Effective marketing involves deeply understanding your target audience and creating a strategy that resonates with them on a personal […]
Date: Tuesday June 6, 2023
Watch the Magic Happen – Benefits of a Decisive Marketing Approach
Watch the Magic Happen – Benefits of a Decisive Marketing Approach

Watch the Magic Happen – Benefits of a Decisive Marketing Approach

Every good business strategy must include marketing. When securing your company’s success, a decisive marketing strategy can make all the difference in today’s cutthroat marketplace. Making informed, data-driven decisions to target your ideal consumer and boost your return on investment are critical components of a powerful marketing strategy.   Advantages of a Decisive Marketing Approach […]
Date: Wednesday May 17, 2023
Tough and Transparent – Standing Behind Difficult Business Choices
Tough and Transparent – Standing Behind Difficult Business Choices

Tough and Transparent – Standing Behind Difficult Business Choices

Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]
Date: Tuesday March 14, 2023
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