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Tough and Transparent – Standing Behind Difficult Business Choices
Tough and Transparent – Standing Behind Difficult Business Choices

Tough and Transparent – Standing Behind Difficult Business Choices

Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]
Date: Tuesday March 14, 2023
Why are you wasting money on dreadful marketing efforts?
Why are you wasting money on dreadful marketing efforts?

Why are you wasting money on dreadful marketing efforts?

Dreadful marketing is not just a waste of money – it can also be counterproductive as it turns customers off to purchasing your products or services. To avoid dreadful marketing efforts, my advice is that you audit your current marketing in its entirety. I’ve seen so many businesses who think they have their marketing sorted […]
Date: Sunday January 1, 2023
How Often Should a Business Re-evaluate Their Marketing Plan?
How Often Should a Business Re-evaluate Their Marketing Plan?

How Often Should a Business Re-evaluate Their Marketing Plan?

A well-designed marketing plan will help your business reach your target customer. Markets, however, are dynamic, and your marketing plan should reflect this. You can’t set your plan in stone. You will need to adapt it as markets change. I do this with all of my strategy clients. What does a marketing plan contain? A […]
Date: Friday October 7, 2022
Ask Gemma: Money Wasted
Ask Gemma: Money Wasted

Ask Gemma: Money Wasted

Dear Gemma, We have spent thousands of pounds on marketing with over nine agencies in the last three years. We still don’t know what we had from it can you change this? It is utterly disappointing when you put so much money and trust into a marketing agency only to be left with seemingly zero […]
Date: Monday July 11, 2022
Why Using a Chartered Marketer Makes a Real Difference
Why Using a Chartered Marketer Makes a Real Difference

Why Using a Chartered Marketer Makes a Real Difference

As a small business owner, you know that marketing is fundamental to your company’s success. Your company may be efficiently run and offer goods and services of the highest quality, but your sales will never reach your desired level without effective marketing. Hiring a Chartered Marketer like me could have a positive influence on your […]
Date: Monday May 9, 2022
3 Reasons a Marketing Strategy will Grow your Business
3 Reasons a Marketing Strategy will Grow your Business

3 Reasons a Marketing Strategy will Grow your Business

Even the smallest business needs marketing to let consumers know that you’re in operation and ready to sell products or services. When it comes to developing a marketing strategy, the goal is simple: create and implement a marketing plan to grow your business. Growing your business should translate to an increase in your profits and […]
Date: Tuesday April 19, 2022
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