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How To Keep Your Marketing Fresh in 2022
How To Keep Your Marketing Fresh in 2022

How To Keep Your Marketing Fresh in 2022

If the year 2020 served as any indication, the world as we know it is susceptible to drastic change. As you might have guessed from operating your business, the same is true of marketing. You know the fundamentals of marketing. You know your product or service. And you know your customers, but what if your […]
Date: Monday January 24, 2022
Not all marketers are the same. Here’s why
Not all marketers are the same. Here’s why

Not all marketers are the same. Here’s why

Owning a business goes beyond operating your storefront or computing daily sales. You need a solid marketing strategy to drive customers in, and unless you have the required expertise, you might consider hiring a professional marketer. But the fact is, not all marketers are the same, and it’s crucial to find the right one so […]
Date: Thursday September 23, 2021
Marketing strategy isn’t for you
Marketing strategy isn’t for you

Marketing strategy isn’t for you

If you are someone that thinks that marketing is a dark art and that no one on earth can help you grow your business, through a little bit of planning then marketing strategy isn’t for you. The businesses that continue to benefit from marketing strategy year on year are the ones that are open to […]
Date: Tuesday August 24, 2021
Why doing what you’ve always done is destroying your business
Why doing what you’ve always done is destroying your business

Why doing what you’ve always done is destroying your business

Are you being a marketing ostrich? I work with many businesses who originally started off with a bit of a ‘fog’ around their marketing. The main thing that they were doing was repeating what they knew had worked in the past. There are obviously pros and cons for this but we found that over a […]
Date: Monday June 14, 2021
Slow down or speed up your marketing?

Slow down or speed up your marketing?

How do you know whether to keep doing what you are doing with your marketing or start something new? Very often we can find comfort in doing what we have always done even when we are not sure if the outcome of it is the right one. This can apply to business in general, marketing […]
Date: Wednesday February 10, 2021
How do business owners approach marketing? Which of the 10 types are you?

How do business owners approach marketing? Which of the 10 types are you?

Recently I have been reflecting on the types of business owners I like to work with and attempting to categorise some of their attitudes towards marketing in general. The reason for doing this is because if we can identify some of our approaches to marketing in ourselves, we can change and adapt them for better […]
Date: Tuesday January 5, 2021
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