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Latest Articles

How to use great marketing to be a better boss

Share vision – map it out Your vision is so clear to you, you know where you were in the past, what you are working for and where you are going. You’ve lived and breathed this since day one. You assume that EVERYONE else understands this and feels the same right? You can just FEEL...
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Don’t wait for sales to slow before marketing

We’ve all done it, rested on our laurels and thought ‘We’ve cracked it…”, the sales are coming in, customers are happy and everything is great. Then all of a sudden, a competitor ups their activity or a sales person leaves so a territory is unmanned. We can’t hit budget, we can’t compete and the recruitment...
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Top 5 reasons your marketing might fail and how to avoid them

There are some stark differences between people who succeed with their marketing and those who don’t even get off the ground or fail.  Over the years, I have made a conscious effort to understand the reasons for the success and failures and apply them in to my own efforts to get clients where they need...
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