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Latest Articles

The best marketers have curiosity, sales ability & a sense of responsibility

No two marketers are the same. The term ‘marketing’ can be linked to the guy who stands in the town centre with the board that advertises the local pizza joint or can relate to a highly successful campaign run at an event to get prospects to sign up to a mailing list.  It can be...
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Who do I really work with?

I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried.  When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills...
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Why throwing money at your reactive marketing will end in empty pockets

Sales are down, you have had two key people from your customer service team leave and there is unrest amongst the company culture. This period last year was strong so you thought it would be strong this year too. What next? Throw the money you’ve been avoiding spending into reactive marketing, right? Sponsorship, PR, digital...
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