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Latest Articles

Who do I really work with?

I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried.  When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills...
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Why throwing money at your reactive marketing will end in empty pockets

Sales are down, you have had two key people from your customer service team leave and there is unrest amongst the company culture. This period last year was strong so you thought it would be strong this year too. What next? Throw the money you’ve been avoiding spending into reactive marketing, right? Sponsorship, PR, digital...
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3 things you can do to make marketing easier, today

Set the big picture vision If you have a vague idea of where you are going but no real, aligned longer-term goals for the business, it’s likely you will be more reactive in your marketing. When you don’t have a constant vision and mission to keep you focused and drive your teams, you lose your...
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