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    Latest Articles


    Why doing what you’ve always done is destroying your business

    Are you being a marketing ostrich? I work with many businesses who originally started off with a bit of a ‘fog’ around their marketing. The main thing that they were doing was repeating what they knew had worked in the past. There are obviously pros and cons for this but we found that over a...
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    Slow down or speed up your marketing?

    How do you know whether to keep doing what you are doing with your marketing or start something new? Very often we can find comfort in doing what we have always done even when we are not sure if the outcome of it is the right one. This can apply to business in general, marketing...
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    How do business owners approach marketing? Which of the 10 types are you?

    Recently I have been reflecting on the types of business owners I like to work with and attempting to categorise some of their attitudes towards marketing in general. The reason for doing this is because if we can identify some of our approaches to marketing in ourselves, we can change and adapt them for better...
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