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How the lack of marketing focus can affect your business

In life, we all go through phases where we will be super interested in something, focused and driven one minute and change tack the next. Whether it is going to the gym, healthy eating, focusing on self maintenance, visiting friends or cherishing love ones we tend not to do all of these well, all of...
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Can you still grow a business with your premises closed?

So potentially you don’t have a physical outlet for your business at the moment that can remain open but you want to still grow and meet your targets for the year overall. Can you make a success of your business without customer facing activity? I guess the answer to this all depends on the nature...
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Why working with a highly qualified marketing strategist is the answer during the virus outbreak

When times become difficult, your external business support systems are challenged. There is pressure from every angle and you need good foundations to be able to weather the storm. There is no point using more junior staff for systems such as your marketing if those people are not equipped to create the resilience that you...
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HOW TO MARKET YOUR BUSINESS DURING THIS VIRUS OUTBREAK

So for some it’s already panic stations for others you aren’t quite there yet but looks like we need to GET READY because of the virus outbreak. My job here is to show you how to have business resilience during the next 6-12 months and create a super strong toolbox for getting back up after...
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Brakes, Helicopters and Binoculars

You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful. The sales ‘high’. If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there...
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The best marketers have curiosity, sales ability & a sense of responsibility

No two marketers are the same. The term ‘marketing’ can be linked to the guy who stands in the town centre with the board that advertises the local pizza joint or can relate to a highly successful campaign run at an event to get prospects to sign up to a mailing list.  It can be...
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Who do I really work with?

I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried.  When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills...
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Why throwing money at your reactive marketing will end in empty pockets

Sales are down, you have had two key people from your customer service team leave and there is unrest amongst the company culture. This period last year was strong so you thought it would be strong this year too. What next? Throw the money you’ve been avoiding spending into reactive marketing, right? Sponsorship, PR, digital...
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3 things you can do to make marketing easier, today

Set the big picture vision If you have a vague idea of where you are going but no real, aligned longer-term goals for the business, it’s likely you will be more reactive in your marketing. When you don’t have a constant vision and mission to keep you focused and drive your teams, you lose your...
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How to use great marketing to be a better boss

Share vision – map it out Your vision is so clear to you, you know where you were in the past, what you are working for and where you are going. You’ve lived and breathed this since day one. You assume that EVERYONE else understands this and feels the same right? You can just FEEL...
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