ARE YOU FULFILLED OR JUST TICKING BOXES FOR A SENSE OF ACHIEVEMENT?
What is the point in being ‘successful’ if you aren’t fulfilled? In a busy world where everything has changed forever, it’s easy to get wrapped up in being a human doing, not a human being. We all do it! We get on the business treadmill and rarely actually get off and take stock. These thoughts […]
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HOW TO MARKET YOUR BUSINESS DURING THIS VIRUS OUTBREAK
So for some it’s already panic stations for others you aren’t quite there yet but looks like we need to GET READY because of the virus outbreak. My job here is to show you how to have business resilience during the next 6-12 months and create a super strong toolbox for getting back up after […]
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Brakes, Helicopters and Binoculars
You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful. The sales ‘high’. If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there […]
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The best marketers have curiosity, sales ability & a sense of responsibility
No two marketers are the same. The term ‘marketing’ can be linked to the guy who stands in the town centre with the board that advertises the local pizza joint or can relate to a highly successful campaign run at an event to get prospects to sign up to a mailing list. It can be […]
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Who do I really work with?
I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried. When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills […]
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Why throwing money at your reactive marketing will end in empty pockets
Sales are down, you have had two key people from your customer service team leave and there is unrest amongst the company culture. This period last year was strong so you thought it would be strong this year too. What next? Throw the money you’ve been avoiding spending into reactive marketing, right? Sponsorship, PR, digital […]
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3 things you can do to make marketing easier, today
Set the big picture vision If you have a vague idea of where you are going but no real, aligned longer-term goals for the business, it’s likely you will be more reactive in your marketing. When you don’t have a constant vision and mission to keep you focused and drive your teams, you lose your […]
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How to use great marketing to be a better boss
Share vision – map it out Your vision is so clear to you, you know where you were in the past, what you are working for and where you are going. You’ve lived and breathed this since day one. You assume that EVERYONE else understands this and feels the same right? You can just FEEL […]
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Don’t wait for sales to slow before marketing
We’ve all done it, rested on our laurels and thought ‘We’ve cracked it…”, the sales are coming in, customers are happy and everything is great. Then all of a sudden, a competitor ups their activity or a sales person leaves so a territory is unmanned. We can’t hit budget, we can’t compete and the recruitment […]
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Top 5 reasons your marketing might fail and how to avoid them
There are some stark differences between people who succeed with their marketing and those who don’t even get off the ground or fail. Over the years, I have made a conscious effort to understand the reasons for the success and failures and apply them in to my own efforts to get clients where they need […]
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