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How do business owners approach marketing? Which of the 10 types are you?

Recently I have been reflecting on the types of business owners I like to work with and attempting to categorise some of their attitudes towards marketing in general. The reason for doing this is because if we can identify some of our approaches to marketing in ourselves, we can change and adapt them for better...
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Marketing for successful managers

You are successful in your business. You know what you want longer term and you aren’t afraid to get it. There’s just one thing that’s standing in your way and that is the consistency and quality of your marketing. Perhaps you are not sure if what you are doing is sustainable or if you are...
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ARE YOU FULFILLED OR JUST TICKING BOXES FOR A SENSE OF ACHIEVEMENT?

What is the point in being ‘successful’ if you aren’t fulfilled?  In a busy world where everything has changed forever, it’s easy to get wrapped up in being a human doing, not a human being.  We all do it! We get on the business treadmill and rarely actually get off and take stock.  These thoughts...
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How the lack of marketing focus can affect your business

In life, we all go through phases where we will be super interested in something, focused and driven one minute and change tack the next. Whether it is going to the gym, healthy eating, focusing on self maintenance, visiting friends or cherishing love ones we tend not to do all of these well, all of...
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Can you still grow a business with your premises closed?

So potentially you don’t have a physical outlet for your business at the moment that can remain open but you want to still grow and meet your targets for the year overall. Can you make a success of your business without customer facing activity? I guess the answer to this all depends on the nature...
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Why working with a highly qualified marketing strategist is the answer during the virus outbreak

When times become difficult, your external business support systems are challenged. There is pressure from every angle and you need good foundations to be able to weather the storm. There is no point using more junior staff for systems such as your marketing if those people are not equipped to create the resilience that you...
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HOW TO MARKET YOUR BUSINESS DURING THIS VIRUS OUTBREAK

So for some it’s already panic stations for others you aren’t quite there yet but looks like we need to GET READY because of the virus outbreak. My job here is to show you how to have business resilience during the next 6-12 months and create a super strong toolbox for getting back up after...
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Brakes, Helicopters and Binoculars

You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful. The sales ‘high’. If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there...
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The best marketers have curiosity, sales ability & a sense of responsibility

No two marketers are the same. The term ‘marketing’ can be linked to the guy who stands in the town centre with the board that advertises the local pizza joint or can relate to a highly successful campaign run at an event to get prospects to sign up to a mailing list.  It can be...
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Who do I really work with?

I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried.  When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills...
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