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Date: Tuesday June 6, 2023 | By: gemma
Read my latest article in Startups magazine here #startupbusiness #marketingsuccess #marketingconsulting   READ THE ARTICLE HERE
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The Biggest Misunderstandings in Marketing
The Biggest Misunderstandings in Marketing Overlay

The Biggest Misunderstandings in Marketing

Date: Tuesday June 6, 2023 | By: gemma
Between buzzwords and trending gimmicks, marketing is often misunderstood. There are too many misconceptions floating around about what it is and what it can achieve. Marketing is so much more than just advertising and promoting products. Effective marketing involves deeply understanding your target audience and creating a strategy that resonates with them on a personal […]
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Watch the Magic Happen – Benefits of a Decisive Marketing Approach
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Watch the Magic Happen – Benefits of a Decisive Marketing Approach

Date: Wednesday May 17, 2023 | By: gemma
Every good business strategy must include marketing. When securing your company’s success, a decisive marketing strategy can make all the difference in today’s cutthroat marketplace. Making informed, data-driven decisions to target your ideal consumer and boost your return on investment are critical components of a powerful marketing strategy.   Advantages of a Decisive Marketing Approach […]
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Tough and Transparent – Standing Behind Difficult Business Choices
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Tough and Transparent – Standing Behind Difficult Business Choices

Date: Tuesday March 14, 2023 | By: gemma
Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]
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Why are you wasting money on dreadful marketing efforts?
Why are you wasting money on dreadful marketing efforts? Overlay

Why are you wasting money on dreadful marketing efforts?

Date: Sunday January 1, 2023 | By: gemma
Dreadful marketing is not just a waste of money – it can also be counterproductive as it turns customers off to purchasing your products or services. To avoid dreadful marketing efforts, my advice is that you audit your current marketing in its entirety. I’ve seen so many businesses who think they have their marketing sorted […]
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How Often Should a Business Re-evaluate Their Marketing Plan?
How Often Should a Business Re-evaluate Their Marketing Plan? Overlay

How Often Should a Business Re-evaluate Their Marketing Plan?

Date: Friday October 7, 2022 | By: gemma
A well-designed marketing plan will help your business reach your target customer. Markets, however, are dynamic, and your marketing plan should reflect this. You can’t set your plan in stone. You will need to adapt it as markets change. I do this with all of my strategy clients. What does a marketing plan contain? A […]
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Ask Gemma: Money Wasted
Ask Gemma: Money Wasted Overlay

Ask Gemma: Money Wasted

Date: Monday July 11, 2022 | By: gemma
Dear Gemma, We have spent thousands of pounds on marketing with over nine agencies in the last three years. We still don’t know what we had from it can you change this? It is utterly disappointing when you put so much money and trust into a marketing agency only to be left with seemingly zero […]
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Why Using a Chartered Marketer Makes a Real Difference
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Why Using a Chartered Marketer Makes a Real Difference

Date: Monday May 9, 2022 | By: gemma
As a small business owner, you know that marketing is fundamental to your company’s success. Your company may be efficiently run and offer goods and services of the highest quality, but your sales will never reach your desired level without effective marketing. Hiring a Chartered Marketer like me could have a positive influence on your […]
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3 Reasons a Marketing Strategy will Grow your Business
3 Reasons a Marketing Strategy will Grow your Business Overlay

3 Reasons a Marketing Strategy will Grow your Business

Date: Tuesday April 19, 2022 | By: gemma
Even the smallest business needs marketing to let consumers know that you’re in operation and ready to sell products or services. When it comes to developing a marketing strategy, the goal is simple: create and implement a marketing plan to grow your business. Growing your business should translate to an increase in your profits and […]
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DEAR GEMMA. Mentoring and Marketing
DEAR GEMMA. Mentoring and Marketing Overlay

DEAR GEMMA. Mentoring and Marketing

Date: Wednesday February 9, 2022 | By: gemma
My first piece of advice: utilise the team you already have, if you have one. More than likely, you have a highly capable team with the ability to market your business; you just need some direction. So let’s jump in. Update Your Marketing Strategy A solid marketing strategy plays a huge role in determining your […]
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