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Between buzzwords and trending gimmicks, marketing is often misunderstood. There are too many misconceptions floating around about what it is and what it can achieve. Marketing is so much more than just advertising and promoting products. Effective marketing involves deeply understanding your target audience and creating a strategy that resonates with them on a personal […]

Every good business strategy must include marketing. When securing your company’s success, a decisive marketing strategy can make all the difference in today’s cutthroat marketplace. Making informed, data-driven decisions to target your ideal consumer and boost your return on investment are critical components of a powerful marketing strategy.   Advantages of a Decisive Marketing Approach […]

Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]

Dreadful marketing is not just a waste of money – it can also be counterproductive as it turns customers off to purchasing your products or services. To avoid dreadful marketing efforts, my advice is that you audit your current marketing in its entirety. I’ve seen so many businesses who think they have their marketing sorted […]

A well-designed marketing plan will help your business reach your target customer. Markets, however, are dynamic, and your marketing plan should reflect this. You can’t set your plan in stone. You will need to adapt it as markets change. I do this with all of my strategy clients. What does a marketing plan contain? A […]

Dear Gemma, We have spent thousands of pounds on marketing with over nine agencies in the last three years. We still don’t know what we had from it can you change this? It is utterly disappointing when you put so much money and trust into a marketing agency only to be left with seemingly zero […]

As a small business owner, you know that marketing is fundamental to your company’s success. Your company may be efficiently run and offer goods and services of the highest quality, but your sales will never reach your desired level without effective marketing. Hiring a Chartered Marketer like me could have a positive influence on your […]

Even the smallest business needs marketing to let consumers know that you’re in operation and ready to sell products or services. When it comes to developing a marketing strategy, the goal is simple: create and implement a marketing plan to grow your business. Growing your business should translate to an increase in your profits and […]

My first piece of advice: utilise the team you already have, if you have one. More than likely, you have a highly capable team with the ability to market your business; you just need some direction. So let’s jump in. Update Your Marketing Strategy A solid marketing strategy plays a huge role in determining your […]