Consistent Social Media Posting Brand Visibility and Recognition Consistent social media posting keeps your brand visible and top-of-mind for your audience. Even if it doesn’t directly generate leads or sales, it helps in brand recognition. When people are ready to make a purchase, they are more likely to think of your brand if they’ve been […]

Patient research update from the last 3 months. My research with UK & Ireland patients this quarter suggests that post covid, hearing aid patients now have even more specific goals and expectations. Here are my key findings below, ranked by them in order of importance.  You know all this inside out but it’s interesting to […]

There’s nothing mysterious about the role marketing plays in business. It’s not enough to open a storefront or get a website and wait for people to come. You need to create a voice and make it persuasive enough to influence customer decision-making. That is what marketing is for, and your business can’t be successful without […]

Read my latest article in Startups magazine here #startupbusiness #marketingsuccess #marketingconsulting   READ THE ARTICLE HERE

Between buzzwords and trending gimmicks, marketing is often misunderstood. There are too many misconceptions floating around about what it is and what it can achieve. Marketing is so much more than just advertising and promoting products. Effective marketing involves deeply understanding your target audience and creating a strategy that resonates with them on a personal […]

Every good business strategy must include marketing. When securing your company’s success, a decisive marketing strategy can make all the difference in today’s cutthroat marketplace. Making informed, data-driven decisions to target your ideal consumer and boost your return on investment are critical components of a powerful marketing strategy.   Advantages of a Decisive Marketing Approach […]

Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]

Dreadful marketing is not just a waste of money – it can also be counterproductive as it turns customers off to purchasing your products or services. To avoid dreadful marketing efforts, my advice is that you audit your current marketing in its entirety. I’ve seen so many businesses who think they have their marketing sorted […]

A well-designed marketing plan will help your business reach your target customer. Markets, however, are dynamic, and your marketing plan should reflect this. You can’t set your plan in stone. You will need to adapt it as markets change. I do this with all of my strategy clients. What does a marketing plan contain? A […]

Dear Gemma, We have spent thousands of pounds on marketing with over nine agencies in the last three years. We still don’t know what we had from it can you change this? It is utterly disappointing when you put so much money and trust into a marketing agency only to be left with seemingly zero […]