Maximising Marketing Budgets: The Cost-Effective Approach for Business Owners
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Maximising Marketing Budgets: The Cost-Effective Approach for Business Owners

Date: Friday March 1, 2024 | By: gemma
Effective marketing is essential for growth and success. However, many business owners face the dilemma of whether to hire in-house junior marketing executives or seek external support. This research explores the cost-saving benefits of utilising external consultants over employing junior marketers who require guidance and leadership in-house. Specifically, we examine how partnering with external consultants […]
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Why social media posts and blogs don’t show up as leads.  BUT you still need them for success
Why social media posts and blogs don’t show up as leads.  BUT you still need them for success Overlay

Why social media posts and blogs don’t show up as leads. BUT you still need them for success

Date: Monday November 13, 2023 | By: gemma
Consistent Social Media Posting Brand Visibility and Recognition Consistent social media posting keeps your brand visible and top-of-mind for your audience. Even if it doesn’t directly generate leads or sales, it helps in brand recognition. When people are ready to make a purchase, they are more likely to think of your brand if they’ve been […]
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Audiology – Patient Research
Audiology – Patient Research Overlay

Audiology – Patient Research

Date: Monday October 2, 2023 | By: gemma
Patient research update from the last 3 months. My research with UK & Ireland patients this quarter suggests that post covid, hearing aid patients now have even more specific goals and expectations. Here are my key findings below, ranked by them in order of importance.  You know all this inside out but it’s interesting to […]
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4 Ways to Uplift Your Marketing
4 Ways to Uplift Your Marketing Overlay

4 Ways to Uplift Your Marketing

Date: Monday August 21, 2023 | By: gemma
There’s nothing mysterious about the role marketing plays in business. It’s not enough to open a storefront or get a website and wait for people to come. You need to create a voice and make it persuasive enough to influence customer decision-making. That is what marketing is for, and your business can’t be successful without […]
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Date: Tuesday June 6, 2023 | By: gemma
Read my latest article in Startups magazine here #startupbusiness #marketingsuccess #marketingconsulting   READ THE ARTICLE HERE
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The Biggest Misunderstandings in Marketing
The Biggest Misunderstandings in Marketing Overlay

The Biggest Misunderstandings in Marketing

Date: Tuesday June 6, 2023 | By: gemma
Between buzzwords and trending gimmicks, marketing is often misunderstood. There are too many misconceptions floating around about what it is and what it can achieve. Marketing is so much more than just advertising and promoting products. Effective marketing involves deeply understanding your target audience and creating a strategy that resonates with them on a personal […]
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Watch the Magic Happen – Benefits of a Decisive Marketing Approach
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Watch the Magic Happen – Benefits of a Decisive Marketing Approach

Date: Wednesday May 17, 2023 | By: gemma
Every good business strategy must include marketing. When securing your company’s success, a decisive marketing strategy can make all the difference in today’s cutthroat marketplace. Making informed, data-driven decisions to target your ideal consumer and boost your return on investment are critical components of a powerful marketing strategy.   Advantages of a Decisive Marketing Approach […]
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Tough and Transparent – Standing Behind Difficult Business Choices
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Tough and Transparent – Standing Behind Difficult Business Choices

Date: Tuesday March 14, 2023 | By: gemma
Transparency in the workplace is essential. It helps both your customers and employees understand how your business operates. While a lack of transparency can frustrate employees and leave them out of the loop, well-established transparency sets expectations and values for your business. Why is it important to have transparency in the workplace? Transparency is about […]
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Why are you wasting money on dreadful marketing efforts?
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Why are you wasting money on dreadful marketing efforts?

Date: Sunday January 1, 2023 | By: gemma
Dreadful marketing is not just a waste of money – it can also be counterproductive as it turns customers off to purchasing your products or services. To avoid dreadful marketing efforts, my advice is that you audit your current marketing in its entirety. I’ve seen so many businesses who think they have their marketing sorted […]
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How Often Should a Business Re-evaluate Their Marketing Plan?
How Often Should a Business Re-evaluate Their Marketing Plan? Overlay

How Often Should a Business Re-evaluate Their Marketing Plan?

Date: Friday October 7, 2022 | By: gemma
A well-designed marketing plan will help your business reach your target customer. Markets, however, are dynamic, and your marketing plan should reflect this. You can’t set your plan in stone. You will need to adapt it as markets change. I do this with all of my strategy clients. What does a marketing plan contain? A […]
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