Not all marketers are the same. Here’s why
Owning a business goes beyond operating your storefront or computing daily sales. You need a solid marketing strategy to drive customers in, and unless you have the required expertise, you might consider hiring a professional marketer. But the fact is, not all marketers are the same, and it’s crucial to find the right one so […]
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Marketing strategy isn’t for you
If you are someone that thinks that marketing is a dark art and that no one on earth can help you grow your business, through a little bit of planning then marketing strategy isn’t for you. The businesses that continue to benefit from marketing strategy year on year are the ones that are open to […]
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Why doing what you’ve always done is destroying your business
Are you being a marketing ostrich? I work with many businesses who originally started off with a bit of a ‘fog’ around their marketing. The main thing that they were doing was repeating what they knew had worked in the past. There are obviously pros and cons for this but we found that over a […]
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Slow down or speed up your marketing?
How do you know whether to keep doing what you are doing with your marketing or start something new? Very often we can find comfort in doing what we have always done even when we are not sure if the outcome of it is the right one. This can apply to business in general, marketing […]
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How do business owners approach marketing? Which of the 10 types are you?
Recently I have been reflecting on the types of business owners I like to work with and attempting to categorise some of their attitudes towards marketing in general. The reason for doing this is because if we can identify some of our approaches to marketing in ourselves, we can change and adapt them for better […]
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Marketing for successful managers
You are successful in your business. You know what you want longer term and you aren’t afraid to get it. There’s just one thing that’s standing in your way and that is the consistency and quality of your marketing. Perhaps you are not sure if what you are doing is sustainable or if you are […]
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Are you fulfilled or just ticking boxes for a sense of achievement?
What is the point in being ‘successful’ if you aren’t fulfilled? In a busy world where everything has changed forever, it’s easy to get wrapped up in being a human doing, not a human being. We all do it! We get on the business treadmill and rarely actually get off and take stock. These thoughts […]
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How the lack of marketing focus can affect your business
In life, we all go through phases where we will be super interested in something, focused and driven one minute and change tack the next. Whether it is going to the gym, healthy eating, focusing on self maintenance, visiting friends or cherishing love ones we tend not to do all of these well, all of […]
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Can you still grow a business with your premises closed?
So potentially you don’t have a physical outlet for your business at the moment that can remain open but you want to still grow and meet your targets for the year overall. Can you make a success of your business without customer facing activity? I guess the answer to this all depends on the nature […]
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Why working with a highly qualified marketing strategist is the answer during the virus outbreak
When times become difficult, your external business support systems are challenged. There is pressure from every angle and you need good foundations to be able to weather the storm. There is no point using more junior staff for systems such as your marketing if those people are not equipped to create the resilience that you […]
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