Brakes, Helicopters and Binoculars

You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful.

The sales ‘high’.

If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there seems to be pressure from every angle.

When sales are down some people tend to be more reactive with their marketing. So, when there is less money and customers coming in, you spend more, right?! That makes no sense to me but it DOES tend to at least make people feel they are doing something. Surely, it’s far better to spend more when you have more?

The journey from one to the other CAN be managed but it takes a set of brakes, a helicopter and some binoculars.


If what you are doing isn’t working, stop doing it!

Many people in business ‘tick boxes’ and if you’ve been following me for a while you know I talk about this a lot because it gives people peace of mind but doesn’t convert in to growth or profit. So why bother?

Put the brakes on regularly, STOP and really look at what you are doing and spending in every area. Is it serving you and your customer?


Jump in your eye in the sky and take a real hard look at every area of the business. Use the birds eye view to see things away from your desk and from other people’s perspective. Look at your teams and how they are talking to and serving your customers, check any feedback from all concerned and use it build, build, build.

A trip in your helicopter is good for the soul – you will start to understand (if you don’t already) where your pain points are and more than likely you will see any issues you’ve been ignoring or that are affecting your growth.

Occasionally, invite others into your helicopter too to share your perspective – you may even let them fly! You might need to watch your cyclic pitch and Coriolis force but once you are up and flying, you’ll be in control of far more than you ever knew you could be.


Use your binoculars to see ahead. You’ve looked down and had an aerial view but are you also looking forward. To succeed you. Red vision so be clear in your business goals and what you want to achieve in the future as these should drive your daily activity.

You can lend your binoculars to others too which is wonderful for seeing things from someone else’s perspective. Other people will see things that you haven’t, things you’ve missed that could benefit the business.

Don’t wait until sales drop to step up your marketing. Ensure you are clear in your purpose and excellent in your communication to all.

Start reducing the ups and downs of the rollercoaster and get back to enjoying the ride.

Contact me today to discuss your individual needs and to set a plan of action for the year ahead

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