You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful. The sales ‘high’. If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there […]
No two marketers are the same. The term ‘marketing’ can be linked to the guy who stands in the town centre with the board that advertises the local pizza joint or can relate to a highly successful campaign run at an event to get prospects to sign up to a mailing list. It can be […]
I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried. When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills […]
Sales are down, you have had two key people from your customer service team leave and there is unrest amongst the company culture. This period last year was strong so you thought it would be strong this year too. What next? Throw the money you’ve been avoiding spending into reactive marketing, right? Sponsorship, PR, digital […]
Set the big picture vision If you have a vague idea of where you are going but no real, aligned longer-term goals for the business, it’s likely you will be more reactive in your marketing. When you don’t have a constant vision and mission to keep you focused and drive your teams, you lose your […]
Share vision – map it out Your vision is so clear to you, you know where you were in the past, what you are working for and where you are going. You’ve lived and breathed this since day one. You assume that EVERYONE else understands this and feels the same right? You can just FEEL […]
We’ve all done it, rested on our laurels and thought ‘We’ve cracked it…”, the sales are coming in, customers are happy and everything is great. Then all of a sudden, a competitor ups their activity or a sales person leaves so a territory is unmanned. We can’t hit budget, we can’t compete and the recruitment […]
There are some stark differences between people who succeed with their marketing and those who don’t even get off the ground or fail. Over the years, I have made a conscious effort to understand the reasons for the success and failures and apply them in to my own efforts to get clients where they need […]
I began my career in sales and management, working for a dynamic, global company. Completely thrown in at the deep end, surrounded by loud, outgoing people… I had to put myself out there, so I created a positive mindset to boost my self-confidence and just went for it… I rapidly moved into management, which included […]
1. COMMUNICATE Sounds obvious right? Ask yourself who you are communicating to… Is it senior management only? Is it all of your staff? Is it some of your staff? Is it your customer? It needs to be a two-way street with all of them, if your communication is one-sided and infrequent you run the risk […]
