Blog

Brakes, Helicopters and Binoculars

You are too busy, surrounded by customers clambering for your business. You have the correct amount of resource and everything is wonderful. The sales ‘high’. If you’ve experienced this, you also know that there are times when you are stressed beyond belief, your staff are on holiday or off sick, customers are complaining and there […]

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Who do I really work with?

I’m one of those people that loves to have a go at things, if I then decide it’s not for me then so be it but I will have tried.  When I made my first career shift from a global company to a business looking to exit, I wanted to see how transferable my skills […]

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3 things you can do to make marketing easier, today

Set the big picture vision If you have a vague idea of where you are going but no real, aligned longer-term goals for the business, it’s likely you will be more reactive in your marketing. When you don’t have a constant vision and mission to keep you focused and drive your teams, you lose your […]

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How to use great marketing to be a better boss

Share vision – map it out Your vision is so clear to you, you know where you were in the past, what you are working for and where you are going. You’ve lived and breathed this since day one. You assume that EVERYONE else understands this and feels the same right? You can just FEEL […]

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Don’t wait for sales to slow before marketing

We’ve all done it, rested on our laurels and thought ‘We’ve cracked it…”, the sales are coming in, customers are happy and everything is great. Then all of a sudden, a competitor ups their activity or a sales person leaves so a territory is unmanned. We can’t hit budget, we can’t compete and the recruitment […]

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