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Your lack of strategy is bleeding you dry

Your lack of strategy is bleeding you dry You don’t want to invest in your marketing because you’ve no idea where to start.  You don’t have time or money to waste on making mistakes and trialing tactics that you know won’t help you grow. You are ticking marketing boxes without really knowing what return you […]

5 THINGS I TELL PEOPLE WHO DON’T DO MARKETING

We all have to start somewhere right?  Whether it’s learning to ride a bike, learning to tile a bathroom or grow your business, it takes time, patience and a goal. When I meet clients who just can’t be bothered with marketing or don’t know where to start with it all, these are the things I […]

4 ways to grow your business through marketing

Ok, so you are looking for a quick fix for your marketing efforts, something simple to follow and implement that gives quick results. Bad news. If you want stable, long-term growth, it won’t happen overnight. If you are willing to wait a little longer and you want to be able to look back in 12 […]

4 things corporates do that small businesses don’t

Having worked with global corporates, high street retail (no that doesn’t mean I worked at Topshop…), the public sector and independents, I am well placed to make some comparisons. One thing I noticed from working in a large organisation and then with smaller, was that visions, missions and values were strangely, perhaps, more closely followed. […]

3 vital questions for your marketing team

“MARKETING IS FAR TOO IMPORTANT TO REMAIN IN THE MARKETING DEPARTMENT” I’ve observed many a marketing department and managed them myself too – there are some very common themes   1. Do you have a pathway clearly mapped out that is understood by everyone involved?   If you have a marketing plan that’s an A4 […]

5 tips to kick start your marketing for 2019

1. COMMUNICATE Sounds obvious right? Ask yourself who you are communicating to… Is it senior management only? Is it all of your staff? Is it some of your staff? Is it your customer? It needs to be a two-way street with all of them, if your communication is one-sided and infrequent you run the risk […]

3 reasons businesses neglect their marketing

There are more than 3 reasons but I doubt you’d be reading this if I had said 285000 reasons businesses neglect their marketing, so I’ll just give you three. Marketing is easy SO many small business owners have admitted that in their heads, marketing is the same as advertising and generally, is a one-off, quick […]