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Not all marketers are the same. Here’s why

Owning a business goes beyond operating your storefront or computing daily sales. You need a solid marketing strategy to drive customers in, and unless you have the required expertise, you might consider hiring a professional marketer.  But the fact is, not all marketers are the same, and it’s crucial to find the right one so […]

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Marketing strategy isn’t for you

If you are someone that thinks that marketing is a dark art and that no one on earth can help you grow your business, through a little bit of planning then marketing strategy isn’t for you. The businesses that continue to benefit from marketing strategy year on year are the ones that are open to […]

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Slow down or speed up your marketing?

How do you know whether to keep doing what you are doing with your marketing or start something new? Very often we can find comfort in doing what we have always done even when we are not sure if the outcome of it is the right one. This can apply to business in general, marketing […]

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Marketing for successful managers

You are successful in your business. You know what you want longer term and you aren’t afraid to get it. There’s just one thing that’s standing in your way and that is the consistency and quality of your marketing. Perhaps you are not sure if what you are doing is sustainable or if you are […]

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