As a small business owner, you know that marketing is fundamental to your company’s success. Your company may be efficiently run and offer goods and services of the highest quality, but your sales will never reach your desired level without effective marketing.

Hiring a Chartered Marketer like me could have a positive influence on your business performance.

What is a Chartered Marketer?

The Chartered Institute of Marketing is a British institution that, since 1911, has broadened the scope of its operations to become an internationally recognised centre of excellence. The Institute has awarded Chartered Marketer status to around 3,000 individuals around the globe. To qualify for this award, marketers have to have:

  • Excellent qualifications
  • Experience in the field
  • A commitment to ongoing professional development

What are the Benefits of Hiring a Chartered Marketer like me?

The marketing world is changing with bewildering speed. The internet has altered and continues to alter the way customers find information and make purchases. It is essential that a competitive business keeps abreast of these changes and uses every possible channel to reach and hold its target market.

By hiring a Chartered Marketer, you can be sure that you are employing a professional who is up-to-date with all the current trends. They will study your product or service, identify the best market, and suggest the optimum way to reach your customers. As an outsider, they will bring fresh perspectives and may identify weaknesses in your strategy that escaped your notice.

Marketing is their profession, and their Chartered status demonstrates that they are at the top of their field.

Chartered Marketer or Marketing Agency?

Firstly, there are some excellent agencies around, but there are good reasons to consider hiring a Chartered Marketer instead:

  1. They will help you to design a specific marketing strategy for your business. Agencies may take a broader approach that works well enough, but many of your competitors may also utilise the strategy.
  2. They will become part of your company team as they get to know your business, you, and your employees first-hand. They will know what is feasible and what is not. For example, they will be able to tailor a strategy within your budget and timeline.
  3. They can adapt to your overall business goals.
  4. You know that they are amongst the best in the field.

Wrapping Up

If you feel that your marketing strategy is falling short of your ambitions, you might find that it makes sound economic sense to hire a professional who can demonstrate their proven ability through their Chartered Marketer status. They have to stay on top of their field; otherwise, they lose their membership in this valued group – this is exactly what I do.  Get in touch to find out more Chat with me here

Even the smallest business needs marketing to let consumers know that you’re in operation and ready to sell products or services. When it comes to developing a marketing strategy, the goal is simple: create and implement a marketing plan to grow your business.

Growing your business should translate to an increase in your profits and the potential to grow your company. A marketing strategy, even a simple one, can help you achieve that.

Let’s review three reasons why a marketing strategy will grow your business.

 

1. A Marketing Strategy Helps to Set Prices

Having a market strategy helps you determine how high or low to set your product or service prices—whether unique or similar to other products and services already available in the market; creating a marketing strategy forces you to assess what you have to offer.

 

2. Determine Your Where, When, How, and Whom

Once you’ve determined the sellability of your product or service, the next step is to determine where, when, and how to present it to the market.

You also need to pay attention to the “whom”, because depending on your product, not all communities, age groups, ethnicities etc., will want your product. People have preferences, whether it’s in branding, location of purchase, quantity, or size.

Once you’ve determined, through your market research, who is most likely to buy your products or services, you need to decide where or how your customers are most likely to buy your goods. Are you going to reach customers online, or do you need a brick and mortar store? Determining this will also determine the type of marketing strategy to go with.

 

3. Give the People What They Want

Market research, consumer surveys, and other marketing strategies are an absolute must when deciding which products or services to scale up where production and sales are concerned. These various tools help determine which of your products or services are faster movers.

You will also be forced to consider your product or service’s lifespan, perishability, or lack thereof. Constant evaluation of your products and services will keep you relevant, which can translate to brand growth.

 

A marketing strategy will help you decide which direction you want to take your business, whether that means scaling up what you have, diversifying, or shifting gears completely. Regardless of what you choose to do, go with a marketing strategy that will grow your business. Click here to get in touch CONTACT ME TODAY

My first piece of advice: utilise the team you already have, if you have one. More than likely, you have a highly capable team with the ability to market your business; you just need some direction. So let’s jump in.

Update Your Marketing Strategy

A solid marketing strategy plays a huge role in determining your success for any business, large or small. When was the last time you reviewed your marketing strategy? Do you even have a marketing strategy?

If you don’t have a marketing strategy or if you have one, but it has been collecting dust in the corner of your office, it’s time for a major update. Understanding and updating your marketing strategy may seem overwhelming since it has many moving parts, but I believe you can do it.

Choose a Marketing Expert & Retrain Your Team

It sounds like you already have a killer team supporting your business (or you are destined to have one); the goal now is to retrain them to include marketing as part of their everyday skillset.

First, carefully analyse your team, their current roles, activities, strengths, weaknesses, etc. Once you have a complete picture of your team, it is time to choose a marketing expert. Your chosen marketing expert (pick me, pick me!), will need to know your marketing strategy inside and out and work to carry out the goals of that strategy.

Once you have your chosen marketing expert, they can help to train other employees to be more marketing-minded.

Try New Marketing Tactics

From my experience, we sometimes fail because we insist on doing the same things repeatedly, even if they are not working well anymore. We find comfort in our set ways; it takes gumption to try something new. But marketing strategies are ever-evolving, and you should be exploring new ways to best market your business.

Follow Current Trends

A huge marketing mistake is to ignore current trends. Do not ignore current trends. You might have all the right marketing tools and strategies in place, but without following the current trends, failure is more likely.

Use popular apps to create videos, post pictures, and interact with potential customers. Every business needs an active social media presence; without one, you may struggle to stay current and in touch with your customers.

Be Patient

Marketing is both a long and short-term game to play. While you need to be active and follow current trends, you need to work on your long-term plan to marketing and brand your business well. Be patient and work with one another to accomplish the goals that have been outlined in your marketing strategy. As you push forward as a team, you will see the results from a unified and current marketing strategy.

Final Thoughts

Marketing is essential in meeting your business objectives, and by following my mentoring advice above, you may be well on your way to meeting your marketing goals. Contact me here Click here

If the year 2020 served as any indication, the world as we know it is susceptible to drastic change. As you might have guessed from operating your business, the same is true of marketing.

You know the fundamentals of marketing. You know your product or service. And you know your customers, but what if your customer base is changing as we head into 2022? Let’s learn how to keep your marketing fresh in 2022.

Be Aware

Yes, just as you did in the beginning, start as if you’re doing a brand new thing. Revisit what you’re selling/providing, who it’s for, and what problem it solves. Even if none of these things have changed, when it comes to knowing where you’re headed, it’s vital to know exactly where you are.

Start by going back at your original business and marketing plans, note what has been working, and scrap whatever hasn’t worked thus far. Then consider what can help you go further.

Be Personal

Are you using business-to-business marketing? How about neuromarketing? For months now, there’s been talk in the media about 2022, meaning the end of third-party cookies for Google searchers. What does this mean for advertisers?

Essentially, it means there will be no easy way. There will be no passive means of advertising. Instead, it will require greater effort on the part of business owners and advertisers. In other words, 2022 will make personal connections absolutely vital. This means you will be better off taking advantage of tools like business-to-business marketing.

Now is not the time to shy away from old-school tactics. Make yourself visible to those looking for your services. Connect with other businesses. In 2021, a lot of people lost faith in the media. They want a business they can trust, someone whose values and intentions are clear. Don’t shy away from being personal.

Be a Thought-Leader

If nothing else, be a thought-leader. In 2022, this is what customers are looking for. There is new technology. AI is becoming increasingly popular. People are staying home. Many have learned to adapt to a new way of life.

Therefore, your marketing also needs to be adaptable. As important as it is to be personal, so it is as important to be adaptable. Become a thought-leader in the industry. 2022 is a blank slate. Keep it fresh.

 

 

By looking at your previous and current marketing plans, you can enter 2022 with fresh marketing tactics to encourage brand growth.  Don’t have a plan?  Get in touch to discuss marketing support.


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