Owning a business goes beyond operating your storefront or computing daily sales. You need a solid marketing strategy to drive customers in, and unless you have the required expertise, you might consider hiring a professional marketer.

But the fact is, not all marketers are the same, and it’s crucial to find the right one so you don’t end up wasting money and time.

Let’s review a few common ways marketers differ and how you can tell if you have found the right one or need to keep looking.

Review the Marketers Qualifications and Track Record

Anyone can claim to be a marketer, but not all are qualified. While you may encounter a self-taught virtuoso once in a while, you’ll generally want to play it, stay safe and go with someone who has educational credentials and/or an equivalent track record of handling successful campaigns similar to yours.

Review their Client List

The client’s list on your prospective marketer’s website can be very telling. For example, ask yourself, what campaigns have they run? What companies have hired them?

If you see trusted brands on this list, that could be a good sign. Some marketers do a lot of highly confidential work, like myself but I have clients who would be happy to speak direct to you if I get their consent.

Integrity

Research your prospective marketer’s background to see if they’ve been involved in, say, client confidentiality issues or any other cases of contract breach.

You’ll want to work with people who have a good grasp of ethics and practice it.

Relevancy

In today’s fast-changing world, branding and communication techniques are consistently at the forefront.

Not all marketers are current enough to be effective. They may have ages of experience, but you need someone with relevant, proactive knowledge and skills.

Efficiency

Long gone are the days that one department handles clients; another delivers the creative output and a third deals with media bookings.

Today, you can hire one person who efficiently fulfils all three roles and nails it.

Cost Flexibility

Whether marketers charge by the hour or project-based, they should be flexible.

A marketer’s fees should be based on approximation, depending on factors like their experience, the demand for marketers in the area, the nature of your campaign, etc.

Chemistry

Keep in mind that marketers can differ significantly in how they meld with you and your team (or just you if you work solo!). Choose someone you feel is a joy to work with and honestly thinks the same way about you.

Be Patient!

Remember that marketing is not a one-off deal, it needs time to produce results. I can help you get where you need to be, all you have to do is ping me a message and we can get moving.

ankara rus escort ankara escort çankaya escort ankara escort eryaman escort ankara escort istanbul rus escort ankara escort istanbul escort çankaya escort kızılay escort istanbul rus Escort atasehir Escort beylikduzu Escort

If you are someone that thinks that marketing is a dark art and that no one on earth can help you grow your business, through a little bit of planning then marketing strategy isn’t for you.

The businesses that continue to benefit from marketing strategy year on year are the ones that are open to the whole growth process at the beginning.

For some, strategy can feel like a massive chore that comes with a free headache. It feels like a heavy process and document that will never get used, it feels like a lot of planning and a lot of time waiting for something that you have no guarantees will work.

For others, it feels like a breath of fresh air.

It is a new lease of life and some creative hope in an otherwise, fairly mundane offering. It can create structure and accountability for everyone involved which basically just reduces stress and makes sure marketing is actually done with pride and dedication.

Until you have had a full marketing strategy done for you, it is understandable that it can be confusing as to what this can entail.

Strategy is designed to take the basics of a marketing plan and beautifully dovetail it with the rest of your business so that marketing doesn’t sit as a separate entity. Marketing as a separate section of your business is a very old school way of thinking and nowadays and certainly in my approach, you simply can’t separate it from every other aspect of the business.

Sales, customer service, technical support, drivers, designers, finance, receptionists… whatever. They are all highly integral to marketing and successful marketing output.

This is where people go wrong.

They spend years wasting money on ‘tick box’ marketing hoping for the best, quietly sitting there with their fingers crossed behind their back just willing it to work with little effort.

Long-term it never works but it can feel quite reassuring as a business because you are at least doing something, right? Having a strategy just means that there are no headaches, no nasty surprises and no wasted money.

Everyone knows exactly what’s happening when it is and there is a plan for the year ahead. I must stress though that this doesn’t mean everything is rigid and you have to stick to it and nothing can change because as we all know in business, things do.

Therefore, you get the best of both worlds, you have the structure and strategy as your comfort blanket but then on top you can couple it with reactive content and marketing as well to make sure your business remains dynamic and agile.

So, the question is…

Are you the person that marketing strategy can work for or are you the one that will just spend the next few years wasting money and avoiding what you know could really accelerate your business? Are you avoiding it because of the upfront time involved in creating it?

Let me give you some free time, less stress, happier customers and a better business. Visit my website for more information www.gemmaangharad.com.
ankara rus escort
ankara escort
çankaya escort
ankara escort
eryaman escort
ankara escort
istanbul rus escort
ankara escort
istanbul escort
çankaya escort
kızılay escort
istanbul rus Escort
atasehir Escort
beylikduzu Escort

Are you being a marketing ostrich?

I work with many businesses who originally started off with a bit of a ‘fog’ around their marketing.

The main thing that they were doing was repeating what they knew had worked in the past. There are obviously pros and cons for this but we found that over a number of years there were a few major issues that meant that the business was being held back and that the customer was bored, which was slowing conversion and hindering the sale cycle.

It can feel great as a business owner to keep doing things with consistency, knowing that they once worked so that they must work again…RIGHT?

Sometimes this blissful ignorance can cost us money, time and energy unnecessarily.

So, you did a marketing campaign five years ago and it worked really well and didn’t cost you too much money. Or did it?

In your head and in your accounts, you see £3000 spent on the marketing campaign (for example) but in reality, that was a payment to an agency who promised you the earth and underdelivered on results. On top of that fee are often all the costs of losing customers through irrelevant and ill-timed marketing and those who dropped off your database, staffing costs to manage it, accountability checks and so on…

Marketing in business today should not be seen as one transaction i.e. I give you this and you get me that. It’s so much more than that so if you are looking for historical campaigns to work now to grow your business, it might not necessarily be the answer for stable growth longer term.

Fresh eyes are everything. Having a clear view with your marketing can reinvigorate your staff, awaken your customer, benefit your bottom line and ultimately grow your business with ease.

If you keep doing the same thing you’ve always done the customer becomes immune and your efforts are wasted (there’s the definition of stupidity in there somewhere). There is an element of brand recognition though through repetition and consistency and that has its place and yes, you do need to repeat your marketing to get it recognised but doing the same thing again and again and expecting the same outcome or sales uplift isn’t necessarily going to happen.

In marketing in general relevancy, timing and targeting are huge and should never be underestimated.

It may sound boring but planning is everything.

Having a 12 month plan can make sure that your year is broken down into quarters, months and weeks which provides reassurance for everyone involved. It also makes sure that you have fresh creative ideas throughout the year without having to think on your feet or feel like you need to react to a competitor activity because you haven’t done anything in your marketing for a while (I’ve seen money wasted on this LOADS over the years).

I’ve taken quite a few marketing ostriches and turned them into million pound heroes through planning, creative ideas, customer targeting and simple joining up of consistency, accountability and good communication.

If you are interested in getting your head out of the sand and making a difference in the next 12 months. I’m here.
ankara rus escort
ankara escort
çankaya escort
ankara escort
eryaman escort
ankara escort
istanbul rus escort
ankara escort
istanbul escort
çankaya escort
kızılay escort
istanbul rus Escort
atasehir Escort
beylikduzu Escort

How do you know whether to keep doing what you are doing with your marketing or start something new?

Very often we can find comfort in doing what we have always done even when we are not sure if the outcome of it is the right one. This can apply to business in general, marketing or life itself.

It is often easier to have ‘ticked a box’ and created something that we know didn’t get a negative reaction from others, than to risk creating something new that could not be as well received.

What if we create something new though, that change other peoples perspective and accelerated us towards our goals?

Creation of something new can often be invigorating and if it is built from a place of belief and integrity it will usually get us to our desired outcome.

In marketing and in the current pandemic (sorry to mention it), it can be hard to know whether to pull back on business activities and marketing in general or whether to invest more and speed up.

Pulling back on marketing at the moment can seem like the right thing to do to manage your budget. Actually, what happens is that it can damage your business because you disappear from sight at a time when everybody else can feel invisible as well. This can breed a lack of confidence in your brand and distrust.

In times like these we remember the people who stuck around and the ones that made us feel special during a time when we can often feel isolated and alone.

Promises and the ‘little things’ can be so important, more so now than ever so it is good to recognise that there is a need to stay close to your team, your loved ones and your customers to help them feel safe. Safety can be found in good communication and words that give peace of mind. Your tone of voice and the method in which you communicate with your customers is incredibly important.

My clients (who I adore), have all decided to speed up their marketing and are already remaining stable with accelerated growth in the pipeline for the coming months. We knew what worked with our marketing before the pandemic so we carry on with the basics of that but also use the time to heavily reassure and inform the customer through mediums that suit them, whilst they are less able to venture out.

This could be in the form of client and patient newsletters, phone calls to confirm appointments and walk them through what will happen once they arrive at the clinic, infographics showing what changes have been made to the business or simple social media reassurance in general.

Another thing my clients have been doing is communicating with their partners, affiliate‘s and business network. The benefit of this is they are showing that they are resilient and strong and are either remaining open or all ready for business in the coming months. We have started planning for spring and summer with the confidence and experiential evidence we have from previous years. This means that we remain close to the customer and minimise any form of drop-off or downtime and the customer is ready to start converting again.

Another benefit of the speed up is that we are receiving more customer reviews and testimonials which longer term will provide more customer reassurance and feed our reputations. Referrals are huge in most businesses and word-of-mouth can really accelerate growth with stability whilst saving on lead generation.

My passion is really in the customer communication side of traditional marketing and the focus on maximising businesses existing databases (or building them from scratch). Once I have found the business’s key customer type, I want to find more of them and look into how I can get existing customers converting more often and then seek out more of them from a wider base. This can involve the language used to speak to them, the ways in which we catch their attention and finding out what they like and where they hang out.

I find it incredibly inspiring how strong some of my clients and businesses have been in the last year but all of them have been unwavering in their commitment to the customer communications and the passion for why they set up their businesses. This is what has made them strong and this is what will grow their business through successful marketing in the future.

ankara rus escort
ankara escort
çankaya escort
ankara escort
eryaman escort
ankara escort
istanbul rus escort
ankara escort
istanbul escort
çankaya escort
kızılay escort
istanbul rus Escort
atasehir Escort
beylikduzu Escort

Here’s to everyone out there grafting to do the right thing by the customer and delivering elegant, timely and relevant marketing for success!

Recently I have been reflecting on the types of business owners I like to work with and attempting to categorise some of their attitudes towards marketing in general.

The reason for doing this is because if we can identify some of our approaches to marketing in ourselves, we can change and adapt them for better outcomes longer term.

There is no one size fits all approach as every business is very different and the emotion behind every owner or Managing Director is very different too. Throw in company culture, macro economic factors and general individual staffing needs and it starts to get messy. However, we can easily clean it up by taking a strategic approach with clever tactics underneath that are well managed and well implemented so that the company grows with stability and the customer feels nurtured.

So here they are, which one do you identify with most?

The tick box guy

This type of marketer is the quick fix, get it done and let me feel like I am at least doing something kind of guy (or gal!). Generally quite reactive, especially to competitor activity and as long as everyone feels like they are doing some form of marketing i.e. posting on social media, everything is okay.

The tick box guy generally doesn’t review marketing outcomes or look at the marketing budget in relation to what has been delivered over time. Tick box marketing can work well when things need to move quickly but rarely delivers long-term growth and ultimately wastes time, resource and money.

The occasional communicator

This type of marketer can leave the customer feeling bereft and unloved. Every now and again you remember that you haven’t communicated to your database for a while so an email goes out which has been cobbled together, based on something that you think you should be saying. You post to social media every now and again and you have the odd brochure for your sales team that is a little bit dogeared but it doesn’t matter as you have a brochure, don’t you?

Occasional communication breeds distrust with the customer and doesn’t help to build your brand. Timing and relevance are very important to nurturing, growing and converting a database, as well as attracting new prospects. The right message but at the wrong time can be a total waste of money so it is important to get the right message to the right people at the right time using a strategic approach with clever tactics underneath.

The reactive “sales are down” stress head

We have all seen it. You haven’t heard from a company for a while but all of a sudden, because you switched your marketing off or you lost a member of the sales team, sales start to drop and everyone panics.

Then all of the resources go into marketing to try and fix the problem so you sponsor the local football team, instruct a new design team to do you some new brochures, you trawl through the messy database looking for quick wins and low hanging fruit and you generally start flapping about where the business is going to come from.

This is very common in business but again never really creates stability for the business, for budgeting and financial planning, for staff and most certainly for the customer. This approach can create confusion in company culture and can lead to high highs and low lows throughout the business.

The forward thinker

Yippee! This approach helps company culture and gives people insight into the business whilst allowing for planning of contingencies as well. This approach reduces risk overall and allows for predictions in business fluctuations. Forward thinking and strategic planning may sound boring but they are absolutely essential to stable business growth and customer trust and conversion.

You can’t hit a target you can’t see.

The consistent brand builder

Someone who looks at their brand as their own personal identity tends to build this based on passion and emotion, linked to purpose.

The story of the business and the purpose of why it exists drive the messaging and the feel of the brand overall. This means that every single aspect of sales, marketing and customer service are all linked back to the brand. This gives the customer trust and makes them feel safe which ultimately means that they will convert and purchase or use a service repeatedly.

The give back creativity queen

Some business owners are extremely creative and really think outside of the box to create something that stands out against their competitors. Creativity can help gain competitive advantage and thinking differently themselves, challenges the thinking of the customer which in turn creates a spark off intrigue.

This style of creative types are generally interested in giving back to others so doing something for the local community or just approaching things in a different way, with consistency overtime can give a beautiful stability to the business overall.

The one dimensional writer

This approach can create boredom over time for the customer. If for example, you write a blog in the same style on the same topic by the same person sometimes this can become boring. If you watch some of the biggest bloggers and vloggers online their content is often in the same structure but the premise of what they are talking about links in and hooks the customer. It is important to remember the customer perspective at all times when copywriting because your viewpoint doesn’t necessarily link into what your customers are going through. So, although your insights and thoughts are very interesting, the customer may not keep checking back in to see what you were up to if you cannot resonate with them with the content you are creating.

The copycat

There are businesses that basically just replicate what a competitor is doing or what they know worked five years ago which can create and issue and a time delay over converting customers. The copycat generally lacks creativity or time to generate new and fresh content. It is important to make sure every now and again you allocate time to reset and reflect on business goings-on in order to maintain a clear and logical perspective which can then be seen by the customer through your sales and marketing.

The social media only kid

Like the tick box marketers, social media only marketers rely on one source and one medium of marketing. This is great in some aspects as of course social media posting, PPC and search engine optimisation are essential at getting your website and brand seen online. However, the activity around your brand is so much more than that hence the strategic marketing approach overtime that I know works so incredibly well and have proven, time and time again. Focusing solely on social media can limit your audiences and breadth of new prospects coming into the business, which can then force you to be a reactive marketer which again causes distrust and instability for the business over time.

The pay and pray

Over the years I have seen many business owners pay and pray for the best. This means they get a chunk of cash and just think that marketing is a ‘dark art’ and if we throw a few thousand pounds at it, everything will be okay. The problem with this is that you can suffer from magpie syndrome and pick the first thing that you think might work (ooooo shiny thing…).

This could be the latest flashy agency which promised the earth but ultimately will under deliver or some form of sponsorship which costs you thousands of pounds over the year but makes you feel like you are at least doing something.

I can’t express enough how much money you can actually save by taking the slow and steady approach to your business and the attitude you have towards your marketing feeds through very plainly to your customers, so it is absolutely key to make sure that whatever type of marketer you are you are speaking and communicating to your customers in the way you would with them face-to-face.

It’s a little bit like dating you have to put effort in and understand your individual customer/partner needs in order to get the result at the other end that you so desire.

If you identified with my observations above, get in touch I would love to know which one you are!

You are successful in your business. You know what you want longer term and you aren’t afraid to get it.

There’s just one thing that’s standing in your way and that is the consistency and quality of your marketing.

Perhaps you are not sure if what you are doing is sustainable or if you are losing customers to competitors. Your database might need a refresh or you might just be looking to improve profitability for the future, whatever your driver to read this article, we can sort it.

If you are a start-up business and you are looking for some key take homes to become successful, look no further. If you are an established business looking to step it up a gear, I’d love to speak with you.

It’s make or break

For small businesses, marketing can be make or break. It can be a minefield deciding who to market to, with what, for what reason and outcome and how much to spend.

How do you know what to deliver to your customers and by what medium?
Getting these basics right can mean the business rockets into the success charts or it falls in a heap with lots of other failed start-ups lacking the key fundamentals in communication to truly engage with their audience.

When it’s done right

Marketing that is appropriate and well timed can create an authentic space for the business to springboard from. It creates the basics of stable growth, usually coupled with sales and deep rooted customer understanding. This understanding of the routes to market from the outset can provide direction right from day one and save a whole world of money, time and effort throughout the process of gaining traction. It’s key to understand exactly who the target customer is, why you are targeting them, with what, when and how.

When it all goes wrong

Marketing that is rushed and inconsistent will rarely get you the foothold you need on your market early doors. It will make you feel like you are ticking a box and you will feel you are at least being active but it’s not proactive with forethought which is what you desperately need. Carrying out a marketing activity then leaving the aftermath alone is lethal for business progress. Accountability for cold hard results is vital for longer term progress and stable, profitable outcomes. It all goes wrong when you start with reactive marketing and think it can continue.

You’ll haemorrhage money, constantly be chasing your tail and forever be reacting to your competition.

If you are successful and want to move to the next level with your customer communications, get in touch.

What is the point in being ‘successful’ if you aren’t fulfilled?

In a busy world where everything has changed forever, it’s easy to get wrapped up in being a human doing, not a human being.

We all do it! We get on the business treadmill and rarely actually get off and take stock.

These thoughts came out of a few virtual workshops I’ve run lately with client teams. Everyone felt so stifled by box ticking they were stressed and frustrated with their lack of growth.

They were ticking boxes day in day out and being paid/getting the job done but feeling unfulfilled, deeply, which was affecting productivity and company culture overall.

There are many human needs in life but 5 key areas that we all have a driver from. These are integral to ongoing happiness and satisfaction in life.

Mine is growth. I love to always be moving and growing in every area of my life. Yours might be significance or love, for example.

ENTER – ME AS A MENTOR/COACH TO MY CLIENT TEAMS (workshop progress)

????????We have now explored each individuals target need. What they need to keep them fulfilled in life in general

????????We have explored what that looks like in it’s entirety with their individual needs plotted and matched to the rest of their colleagues

????????We have used those needs to seek strength and embrace weakness throughout their personal lives and the working day

….this week we look at understanding client needs, now we understand our own.

This might sound long winded but it’s not. It’s ESSENTIAL for longer term growth for a business, stability in company culture, harmony, avoiding distrust and general good vibes each day!

You can then use all of this lovely knowledge to build exciting customer communications with real information and insight.

Your marketing will be far superior to the basic content you were putting out previously and your staff/teams inspired. For creative writing to flow and be relevant you HAVE TO put the customer at the heart of everything you do. It’s that simple.

We all want to feel fulfilled and satisfied in life – we go through phases where we think we need money, cars, houses, new relationships, better jobs and bigger businesses….

Then we get it and it’s still not enough, there are many examples of this dissatisfaction in ‘real life’, we see it in the celebrity world all the time.

The world we live in now is full of imposters and filters so it can be hard to trust a brand or a person until you really understand who they truly are, what they need and how you can help them/they can help you.

This trust can be built by exceptional marketing skill.

Explore your need foundations with me if you like, it’s quite an eye opener.

What is the point in being ‘successful’ if you aren’t fulfilled? 

In a busy world where everything has changed forever, it’s easy to get wrapped up in being a human doing, not a human being. 

We all do it! We get on the business treadmill and rarely actually get off and take stock. 

These thoughts came out of a few virtual workshops I’ve run lately with client teams. Everyone felt so stifled by box ticking they were stressed and frustrated with their lack of growth.

They were ticking boxes day in day out and being paid/getting the job done but feeling unfulfilled, deeply, which was affecting productivity and company culture overall.

There are many human needs in life but 5 key areas that we all have a driver from. These are integral to ongoing happiness and satisfaction in life. 

Mine is growth. I love to always be moving and growing in every area of my life. Yours might be significance or love, for example. 

ENTER – ME AS A MENTOR/COACH TO MY CLIENT TEAMS (workshop progress)

💪🏻We have now explored each individuals target need. What they need to keep them fulfilled in life in general

💪🏻We have explored what that looks like in it’s entirety with their individual needs plotted and matched to the rest of their colleagues

💪🏻We have used those needs to seek strength and embrace weakness throughout their personal lives and the working day

….this week we look at understanding client needs, now we understand our own. 

This might sound long winded but it’s not. It’s ESSENTIAL for longer term growth for a business, stability in company culture, harmony, avoiding distrust and general good vibes each day! 

You can then use all of this lovely knowledge to build exciting customer communications with real information and insight. 

Your marketing will be far superior to the basic content you were putting out previously and your staff/teams inspired. For creative writing to flow and be relevant you HAVE TO put the customer at the heart of everything you do. It’s that simple. 

We all want to feel fulfilled and satisfied in life – we go through phases where we think we need money, cars, houses, new relationships, better jobs and bigger businesses….

Then we get it and it’s still not enough, there are many examples of this dissatisfaction in ‘real life’, we see it in the celebrity world all the time. 

The world we live in now is full of imposters and filters so it can be hard to trust a brand or a person until you really understand who they truly are, what they need and how you can help them/they can help you. 

This trust can be built by exceptional marketing skill. 

Explore your need foundations with me if you like, it’s quite an eye opener www.gemmaangharad.com

In life, we all go through phases where we will be super interested in something, focused and driven one minute and change tack the next.

Whether it is going to the gym, healthy eating, focusing on self maintenance, visiting friends or cherishing love ones we tend not to do all of these well, all of the time.

The impact of changing the focus of our energy can keep us feeling alive as human beings and challenge us to grow and develop over time.

In business, changing focus all of the time can be healthy and adaptation is often needed to stay dynamic and keep ahead of the competition. With some elements of business, changing focus all of the time can sometimes lead to poor internal communication, poor external communication and distrust.

For example, if you change your sales strategy every week at your Monday morning meeting, your sales staff are likely to be confused and not have enough time to implement what you suggested last week. It will also lead to a change in vocabulary in the field so that the customers are also confused. Repetition and Reiteration can be very important for trust and likeability. Your sales people need to be consistent in their actions and prove themselves as trustworthy and reliable, this will come through regular communication and accountability for their promises.

The same goes for your marketing. Closely linked to your sales marketing needs consistency communication and accountability. I work using these three things every single day of my career with all of my clients.

It is absolutely pointless me creating a full new toolbox for the client to use that looks flashy and has wonderful messaging if we have created no mechanism for that to be taken forward to the customer base. The toolbox will sit there gloriously waiting for its audience, for it never to arrive. This is both a waste of time, waste of energy and a waste of money.

If I then take the new toolbox and plan out my audience pathway and when I am going to use which tools, for what purpose and for which audience, I have clarity and direction.

Coupled with that my team can see why I am doing what I am doing, when I am doing it and for what reason so they also have clarity and direction. This sense of purpose creates a creative mindset in my team and allows for further planning and forward thinking which promotes job satisfaction.

If I then set them a KPI or objective relating to the success of the toolbox I created, this will lead to correct customer engagement and therefore more sales. This approach can also help to close the buying cycle and increase productivity overall.

It is important to remain flexible in your sales and marketing approach every single day. Question everything you are doing and review often, reframe all aspects of why you are doing it. There is also a key place for planning ahead and staying proactive here; flexibility with forethought.

What I am saying is change your energy and focus by all means but stay true to your business vision at the same time. Create clear and consistent communication tools so that you can go to them at any time making sure they are relevant throughout the whole process…if they need a refresh then give them one. This refresh should be based on customer feedback and usability by your sales team in the field.

With your marketing, create a plan over a defined time period for most people this is 12 months. You then can see exactly how you are meeting your customer needs, through what medium, when and for what reason. Communication, consistency and accountability are absolutely integral to accelerating your business growth through sales and marketing.

Let’s have a virtual coffee.

So potentially you don’t have a physical outlet for your business at the moment that can remain open but you want to still grow and meet your targets for the year overall.

Can you make a success of your business without customer facing activity?

I guess the answer to this all depends on the nature of your business the industry you are in how resilient you are and how adaptable you’re offering is. Also, how much forward planning you have done in terms of avenues of communication with your customers. If you’ve feared the digital approach and only ‘played’ at your full marketing mix, chances are you’ll be ill prepared for our current times.

I’m still getting on with my strategies, tactics and planning for clients – we stay strong and keep going with our growth plans, perhaps just peppered with some adaptations and change of pace.

For many industries social distancing can make customer contact impossible or at least very difficult so it is important to find other ways around keeping the awareness of your brand and being front of mind for all of the right reasons with your customers, new and old.

If you can adapt your business for remote work or some form of delivery service that does not involve contact with the customer face-to-face this is great and should be maximised (of course, within Government guidelines). The opportunity should be taken to keep the customer communication going via other means such as social media, email, videoconferencing, videos in general, phone calls and suchlike. The customer conversation does not need to stop just because you cannot see them face-to-face, it just needs to be understanding and empathetic.

This is where your marketing set up is key to your success longer term. If you were relying on legacy marketing and an old school tool box of flyers, brochures and social media adverts this may hold you back.

Quarterly planning, consistency, accountability and key performance indicators are all methods of keeping your marketing alive and sense checking how relevant they are to the customer at any point in time.

It may be a good time to assess where you are with your marketing and if you are viewing it as something that is currently holding you back or that you don’t feel you have the time to invest in. It’s a good time to take stock.

Think about your bigger picture vision and where your fractures are now you are faced with a little adversity.

How do you create a pathway between your business and the customer without using face-to-face contact?

This should help you to build a contingency where you have the full marketing mix and also many communication channels. This will make your business stronger and create resilience which longer term will enhance your competitive advantage.

It is the time to be creating quarterly planners so that you have every option available to you whatever happens in the wider world. These should create focus and structure for you and your teams (if you have them).

If you need a marketing audit or even wish to do a quick marketing health check take a step over to my website and have a look at some of the areas you might want to work on. It’s quite easy for us to create a beautiful foundation for your business growth via marketing you just need to make the decision to start. Is now your time?


Loading...