We all have to start somewhere right? Whether it’s learning to ride a bike, learning to tile a bathroom or grow your business, it takes time, patience and a goal.
When I meet clients who just can’t be bothered with marketing or don’t know where to start with it all, these are the things I can hear myself saying over and over again.
In any business you need to know who your tribe are. If you are a CEO then that’s your whole workforce but if you are a solo entrepreneur, it might be other like-minded people through networking or some affiliates. In order to grow and develop your business, you need to understand who is on the same mission as you and where your skill set fits with theirs. Then comes the ego…you must be willing to hold your hands up when you are not particularly good at something and someone else is. The businesses I watch succeed are the ones with a leader who knows how to surround themselves with a stellar workforce.
Know your customer
So many people tick a box with marketing and don’t really think about who it’s going to, what ‘it’ is, when it’s going to them and how it’s getting there. The key here is timing and relevancy. If you are not capturing your audience while they are active and ready to receive your message, what’s the point? If your marketing isn’t working for you STOP DOING IT. If you can’t gauge the outcome or feel the benefit through customer feedback STOP DOING IT. Realign your efforts towards well-timed, relevant marketing that speaks your customers language. Understand where they hang out (online or otherwise) and get in there with them.
Build a toolbox
It’s no good wasting time week after week creating pretty flyers and brochure if you don’t know how they will be received by the customer or your sales teams won’t use them. You need to start with a healthy toolbox of everything you would use in a quarter that id driven by your mission and upheld by your values. It’s there then, ready, waiting, primed to generate new customers and protect existing. Consideration must be given to lead generation here where you don’t just go after brand spanking new customers, you nurture your old ones through their opinions and solution led needs. Get your tools tip-top and use them for the right job.
Create a quarterly plan
Planning ahead sounds dull as dishwater but it saves you time and money in the long run, in fact it can even make you money. You map your events, online activity, publications, communications out by month and by quarter and hey presto, trouble-free marketing in an instant! Coupled with your toolbox – you’re good to go!
Track your activity and spend
Here’s the kicker – tracking. You’ve got a toolbox full of goodies, you know what you are putting out there and when, now all you need to do is action it, monitor and review. Use the monitoring process to be flexible and develop to grow and review the process at regular, set, intervals (without fail) to ensure you stay on track with your objectives and the customer need. This way you tie up the customer, your teams AND your prospects all in one simple effort.
It really is that simple. About time you got started? Get in touch http://www.gemmaangharad.com