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Blog Article

Why social media posts and blogs don’t show up as leads.  BUT you still need them for success

Why social media posts and blogs don’t show up as leads. BUT you still need them for success

Date: 13 November 2023 | By: gemma

Consistent Social Media Posting

Brand Visibility and Recognition

Consistent social media posting keeps your brand visible and top-of-mind for your audience. Even if it doesn't directly generate leads or sales, it helps in brand recognition. When people are ready to make a purchase, they are more likely to think of your brand if they've been consistently exposed to it.


Building Trust and Credibility

Regular posting allows you to showcase your expertise, share industry insights, and interact with your audience. Over time, this helps build trust and credibility. When potential customers are educated about your field, they're more likely to trust your products or services.


Audience Engagement and Relationship Building

Social media allows you to engage with your audience on a personal level. You can build a loyal community by responding to comments, questions, and messages. This community is more likely to spread the word about your business and recommend it to others.


Educating Your Audience

Social media is a great platform for educating your audience about your industry, product, or service. Through informative content, webinars, or how-to guides, you can demonstrate the value of what you offer. While this might not generate immediate sales, it does create an informed audience that is more likely to consider your offerings when they have a need.


Staying Competitive

In most industries, your competitors are also on social media. Regular posting helps you stay competitive. If your competitors are educating their audience and you're not, you risk falling behind.


Blog Writing on Your Website

Search Engine Optimisation (SEO)

Blog writing is crucial for SEO. Search engines reward fresh, relevant content. Even if blog posts don't lead directly to sales, they can attract organic traffic to your website. Over time, this can lead to an increase in potential customers.


Educational Resource

Blogs provide a platform to educate your audience about your industry, product, or service. By addressing common questions or providing in-depth guides, you can position yourself as an expert. When your audience seeks answers, they're more likely to turn to your website for information.


Establishing Authority

Regular, high-quality blog posts help establish your authority in your field. This can indirectly influence potential customers, making them more likely to trust and consider your offerings.


Long-term Value

Blog posts have a longer shelf life than social media posts. A well-written blog can continue to attract traffic and engagement for months or even years. This sustained presence can't always be directly tied to sales, but it contributes to brand visibility and trust.


Lead Nurturing

Blogs are an excellent tool for lead nurturing. While a single blog post might not lead to a sale, it can be part of a lead's journey toward making a purchase. By providing valuable content, you keep leads engaged and informed until they're ready to buy.

Both social media posting and blog writing are about building a strong online presence and nurturing an audience. While it can be challenging to directly attribute sales to these efforts, their indirect impact is significant. They create a foundation of trust, credibility, and education that influences potential customers when they're making purchasing decisions. Ultimately, they are essential components of a holistic digital marketing strategy aimed at long-term growth and brand recognition.


Social Media Posting

Establishing Authority

Regular and informative social media posts allow you to demonstrate your expertise in your industry. By sharing industry insights, trends, and thought leadership, you position yourself as a knowledgeable authority. When your audience sees you as an expert, they're more likely to trust your recommendations and consider your products or services.


Reassurance Through Engagement

Engaging with your audience on social media provides reassurance. When you promptly respond to questions, address concerns, and acknowledge feedback, you value your customers and their opinions. This level of engagement can reassure potential customers that you are a business that cares about its customers and their needs.


Building Your Brand

Social media is a powerful branding tool. The tone, style, and consistency of your social media posts contribute to your brand's personality and identity. By sharing behind the scenes content, customer stories, and company values, you create a more relatable and humanised brand. People are more likely to support and trust businesses that they can connect with on a personal level.


Blog Writing


Establishing Authority

Blog writing is an effective way to establish authority in your niche. In-depth, well researched blog posts demonstrate your expertise and ability to provide valuable information. When potential customers see that you consistently offer informative content, they're more likely to trust your brand and consider it a credible source in your industry.


Reassurance Through Information

Blogs can address common concerns, questions, or doubts that potential customers might have. By providing comprehensive answers and solutions in your blog posts, you offer reassurance to your audience. They can make more informed decisions, knowing that you've taken the time to address their needs and issues.


Building Your Brand

Each blog post contributes to your brand's identity. The topics you choose, the style of writing, and the values you express in your blog content shape your brand's image. A consistent and well-crafted blog can help define your brand's personality and values, making it more appealing and relatable to your target audience.


In both cases, social media posting and blog writing play essential roles in establishing authority, providing reassurance, and building your brand. They help you connect with your audience on a deeper level, demonstrating your knowledge, care, and personality. This, in turn, fosters trust, which is a crucial factor in the decision-making process of potential customers. Building a strong brand identity and authority in your field can set you apart from competitors and lead to long-term customer loyalty.

Overall – you need to have consistent, well written online content to help build your brand and look credible.  Not sure how?  Get in touch HERE

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