Owning a business goes beyond operating your storefront or computing daily sales. You need a solid marketing strategy to drive customers in, and unless you have the required expertise, you might consider hiring a professional marketer.
But the fact is, not all marketers are the same, and it’s crucial to find the right one so you don’t end up wasting money and time.
Let’s review a few common ways marketers differ and how you can tell if you have found the right one or need to keep looking.
Review the Marketers Qualifications and Track Record
Anyone can claim to be a marketer, but not all are qualified. While you may encounter a self-taught virtuoso once in a while, you’ll generally want to play it, stay safe and go with someone who has educational credentials and/or an equivalent track record of handling successful campaigns similar to yours.
Review their Client List
The client’s list on your prospective marketer’s website can be very telling. For example, ask yourself, what campaigns have they run? What companies have hired them?
If you see trusted brands on this list, that could be a good sign. Some marketers do a lot of highly confidential work, like myself but I have clients who would be happy to speak direct to you if I get their consent.
Research your prospective marketer’s background to see if they’ve been involved in, say, client confidentiality issues or any other cases of contract breach.
You’ll want to work with people who have a good grasp of ethics and practice it.
In today’s fast-changing world, branding and communication techniques are consistently at the forefront.
Not all marketers are current enough to be effective. They may have ages of experience, but you need someone with relevant, proactive knowledge and skills.
Long gone are the days that one department handles clients; another delivers the creative output and a third deals with media bookings.
Today, you can hire one person who efficiently fulfils all three roles and nails it.
Whether marketers charge by the hour or project-based, they should be flexible.
A marketer’s fees should be based on approximation, depending on factors like their experience, the demand for marketers in the area, the nature of your campaign, etc.
Keep in mind that marketers can differ significantly in how they meld with you and your team (or just you if you work solo!). Choose someone you feel is a joy to work with and honestly thinks the same way about you.
Remember that marketing is not a one-off deal, it needs time to produce results. I can help you get where you need to be, all you have to do is ping me a message and we can get moving.