5 top tips to get your marketing creating a saleable business
obvious right? Ask yourself who you are communicating to…
it senior management only?
it all of your staff?
it some of your staff?
Is it your customer? It needs to be a two-way street with all of them, if your communication is one-sided and infrequent you run the risk of isolating your vision to the board room. Sharing your mission with your staff and customers can help to build your brand and share where you strive for the company to be on a daily basis. Promises to your customers are imperative for trust and relationship building for future contracts and engagement.
In order to communicate
all known someone who is there one minute and gone the next and it can be
frustrating. Those friends who randomly pop up when they need something or who
aren’t very predictable or reliable when it comes to meeting up.
helps us feel safe, it allows us to feel understood and included. These
feelings are very important for human interaction and fulfilling our basic
it’s your marketing, your sales calls, your customer service or your workshop
deliveries; make them a priority and make them consistent in order to create
stable growth and to promote internal and external communication patterns.
you’ve just done a lap around the Top Gear test track and you want to know if
you’ve beaten Jay Kay and Tom Hiddleston but you can’t look at the board. How
will you know how you’ve done?
won’t. If you don’t set up measures to track your activity you’ll never know if
it was a success or not and therefore, you’ll never know if the money you spent
was worth it or not. So, was there any point bothering?
of a child in school running the egg and spoon race, they can’t see the
competition because they’ve got their head down looking at their egg…but then
nobody tells them if they won or not at the end – carnage!
you plan some activity, ensure you have set an objective (what you want the
outcome to be, in what timeframe) and a review method, it sounds simple but
you’d be amazed at how many businesses don’t do it.
results don’t generally just magic themselves up overnight so we have to be
patient. It can be frustrating when you are so desperate for something to
happen and we have to wait. Life is about waiting though isn’t it. Waiting for
Friday, waiting for Summer, waiting in the Post Office – we do it daily!
Patience is a virtue as they say and in business, we can be quite the opposite
sometimes because of our in-built drive and determination.
you set the right objective and plan accordingly, know your audience, get
everyone involved and manage your timing, the results will come.
BALANCE DIGITAL & TRADITIONAL
The world doesn’t revolve around digital marketing although it is becoming increasingly more important and increasingly more effective. There is