Saw a new client this morning, this is how he conversation went:

Me: “What is it you think you need?”

Client: “I don’t know I just want to get to where I need to be, faster and XXX said you could help” (it was from a referral)

Me: “And where do you need to be?”

Client: “Rich and retired!”

Me: “Is that all? ? So you have an end goal in mind in terms of time and profitability - do you have a strategy, do you know how you are getting there?”

Client: “I just figured it would happen to be honest but I’ve been thinking that for the past 4.5 years. Never really understood the point of a rigid strategy sounds time consuming and I don’t have time as it is”

Me: “Ok. Stay with me on this one, imagine you are in the middle of the ocean on a boat you built yourself.

You have no idea where you are going but you know where you are right now and your boat is keeping you afloat.

You have 2 choices.

Either you vibe it out and take a chance and see if you end up somewhere safe where you can have a future but you risk the boat being destroyed by unpredicted storms or getting hijacked by pirates.

OR

You take a route that you know has manageable weather, predictable encounters, you have a plan of action and tools for any risky situations and a destination only some can dream of.

Which would you choose?”

Client: “I see what you did there” she said “What’s your day rate?”

....I think a lot of people think strategies are sometimes rigid, overthought documents that live in a cupboard and tick a box.

Not on my watch.

Your strategy is your map and your journey.

Set your destination with me and watch what happens to your success.